ANALISIS ETIKA BISNIS ISLAM (AMANAH) TERHADAP KEPUASAN PELANGGAN DI GROSIR TOKO DERAN

Rizwan; Octaviani Putri; Ai Aropah; Gilang Muhamad Fajri Faresi; Reni Faridayanti; Ali Anhar Syi’bul Huda; Abid Nurhuda

doi:10.67096/mekar.v1i3.337

Authors

Rizwan STIES Saleh Budiman
Octaviani Putri STIES Saleh Budiman
Ai Aropah STIES Saleh Budiman
Gilang Muhamad Fajri Faresi STIES Saleh Budiman
Reni Faridayanti STIES Saleh Budiman
Ali Anhar Syi’bul Huda Universitas Pendidikan Indonesia
Abid Nurhuda Universitas PTIQ Jakarta

DOI:

https://doi.org/10.67096/mekar.v1i3.337

Keywords:

etika bisnis islam, kepuasan pelanggan, prinsip amanah

Abstract

Penelitian ini mengeksplorasi penerapan etika bisnis Islam berdasarkan prinsip amanah dan pengaruhnya terhadap kepuasan pelanggan pada Grosir Toko Deran di Desa Malatisuka, Kecamatan Gunungtanjung, Kabupaten Tasikmalaya. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data berupa kuesioner (N=30), Google Form pelanggan, dan observasi partisipan. Analisis dilakukan melalui triangulasi data. Hasil menunjukkan bahwa penerapan amanah secara keseluruhan termasuk kategori tinggi (rata rata 3,89), dengan aspek keadilan harga dan transparansi sebagai pilar utama, tingkat kepuasan pelanggan juga tinggi (rata rata 3,87), terutama pada kemudahan transaksi dan layanan presisi. Temuan mengindikasikan keterkaitan positif antara praktik amanah (kejujuran informasi produk, transparansi harga, presisi pelayanan) dengan loyalitas dan pembelian berulang, meskipun tantangan seperti persaingan harga dan memberikan pasokan halal masih menghambat optimalisasi penerapan amanah. Rekomendasi meliputi peningkatan nilai komunikasi amanah, kerja sama sertifikasi halal, dan pelatihan etika bisnis Islam untuk memperkokoh kepercayaan pelanggan.

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