Pengembangan Industri Halal dalam Meningkatkan Daya Saing Ekonomi Lokal: Studi Kasus UMKM Halal di Jawa Timur

Anisa Dwi Arifani; Wir Durridlo; Amad Abroza; Habibatul Fauziah

doi:10.67096/mekar.v1i3.410

Authors

Anisa Dwi Arifani Sekolah Tinggi Ilmu Syariah Darul Ulum, Lampung Timur
Wir Durridlo Sekolah Tinggi Ilmu Syariah Darul Ulum, Lampung Timur
Amad Abroza Sekolah Tinggi Ilmu Syariah Darul Ulum, Lampung Timur
Habibatul Fauziah Sekolah Tinggi Ilmu Syariah Darul Ulum, Lampung Timur

DOI:

https://doi.org/10.67096/mekar.v1i3.410

Keywords:

halal industry, local economic competitiveness, MSMEs, halal certification, halal supply chain

Abstract

Penelitian ini bertujuan menganalisis strategi pengembangan industri halal dalam meningkatkan daya saing ekonomi lokal pada klaster UMKM di Sidoarjo, Gresik, dan Pasuruan. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus multisitus. Data dianalisis menggunakan analisis tematik melalui tahapan familiarisasi data, pengodean, pembentukan tema, peninjauan tema, dan penarikan simpulan. Hasil penelitian menunjukkan bahwa pengembangan industri halal yang paling efektif tidak dapat bertumpu pada sertifikasi semata, tetapi memerlukan integrasi lima strategi, yaitu akselerasi sertifikasi halal berbasis komunitas, penguatan Sistem Jaminan Produk Halal, digitalisasi pemasaran, penguatan rantai pasok halal, serta tata kelola kolaboratif berbasis pentahelix. Strategi tersebut berkontribusi terhadap daya saing produk, daya saing pasar, dan daya saing ekosistem lokal. Faktor penentu keberhasilan meliputi komitmen pemerintah daerah, literasi halal pelaku usaha, aksesibilitas layanan sertifikasi, kesiapan infrastruktur digital, dan kemampuan kolaborasi antaraktor.

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